Values are the unshakable pillars that guide us when it may seem unclear what the right action is as we forge our path. Turntide as an organization will be successful for the long term if we all embody these values in our individual behavior and choices every day.


Power is valuable and drives our civilization.  Wasted power is pollution.


Our ultimate mission is to replace all electric motors with optimal motor systems so every watt is worthwhile for humanity.


To achieve our mission, we need to embrace a growth mindset and act consistently with our guiding values.  This will enable us to solve problems as fast as possible while working as one coherent team.

Build Trust

The more trust we build, the faster we can move.  With our customers’ trust, we can deliver value to them faster and minimize validation steps. With our colleagues’ trust, we can work more seamlessly together. With our partners’ trust, we can deliver faster with higher quality. The opposite of trust is fear, remove reasons for fear and trust will fill the void.

Build trust by:

  • (Care) demonstrating that you care

  • (Confidentiality) keeping confidences

  • (Honesty) telling the truth

  • (Ability) committing to what you have the ability to do, Admitting mistakes, Asking for help

  • (Intention) telling the full why

  • (Reliability) doing what you say you’ll do/keeping your word

Communicate Openly and Precisely

Value is created by teams, with each individual playing an important and interdependent role. Teamwork requires coordination enabled by fluid, precise sharing of information. We act candidly and consistently with our inner truths. Being open with information and ideas facilitates the “How” we help each other. We know “What” problems we are solving by using precise language.

Create Sustainable Value

We are not just seizing a temporary opportunity or aiming to beat competitors. It is fundamental that we create value in the world in a long term, sustainable way. We build and optimize for long-term mutual benefit with all our stakeholders.

Reason From First Principals

We live in reality and need to always be seeking the truth as our foundation. To do new things with confidence, we need to distill the most fundamental truths and reason up from there. Looking to what others have done or what worked in the past can be helpful for inspiration, but our only reliable bedrock is drilling down to the first principles.

Respect Humanity

A company is made of people, evolving, with all the benefits and design flaws that come with being human.  We hold each other to a high bar, and recognize our authentic human traits that make us who we are; our abilities, our strengths, our challenges.Compassion and relationship building are key to this, strengthening social connections that enable people to fully engage and push in a sustainable way.